Session 6 Notes

18 Nov

Session 6 – Looking at Semiotics/Signs/Logos

Pioneer – Late 1930’s ish

IBM

  • Representing files – Business
  • Harsh
  • Cold
  • Pratical
  • Formal
  • No frills/standard
  • Printed out
  • Reliable
  • No need to change
  • Generation
  • Innovate

Colourful Apple Logo-

    • Adam and Eve
    • Fun
    • Peace flag/Multicultural
    • Bright
    • Knowledge – Religion

Modern Apple Logo

  • Harsh
  • Minimalistic
  • Simplistic
  • Modern
  • Update image
  • Cheeky – Biting of the apple
  • What technology can do
  • New – Well known diverse
  • Targeted audience
  • Contrast to IBM
  • Glass
  • Clean
  • Futuristic
  • Misleading

Iconic Signs – Look like the thing that they signify – Portraits/photos

Indexical Signs – Refer to other knowledge’s – Footprints – feet, Clouds – rain

Symbolic Signs – Have meaning only due to convention eg words, flags etc

Everyday signs that we came up with as a group:-

Symbolic – Football flags
Iconic – Twiggy
Indexical – Weather signs, Bathroom signs/symbols, Street signs – Traffic

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