Session 5 Notes

18 Nov

In this session we looked at Fashion, What Fashion is, what it isn’t, What people would sacrifice in order to be fashionable etc.

Fashion is –

  • Construction of a persona
  • Sexual – advertising
  • Trends
  • Expression of yourself
  • Visual
  • Status – Wealth/gender/race/persona
  • Gender differences
  • Communicating via non verbal
  • Identity – Labels/Grouping

Fashion is not:

  • Clothes?

Charles Worth – First designer 1826-1895
From Paris, France – Center of Couture – High Fashion
1000s of Couture houses now only about 5 in Paris
Used to be you going to a designer and ask for a garment, would take ages to do this, now not so much.

Plastic Surgery – Reduction. Slim – Fashion Designs
Body Modification – Japanese foot binding


This is how it used to be, going to a Couture house, getting measured and then getting your piece of clothing


Pink – Stupid Girls – Semiotics

18 Nov

Symbolic, Iconic and Indexical signs –

  • Feminism
  • Body Image – Competition ,Perfect Image, Tan, Fashion, dog etc
  • References to different eras – 1950s
  • Conscious – Devil and Angle – Religious
  • Mocking Jessica Simpson + Paris Hilton
  • Contemporary Western Culture
  • Icon Figure – President/Podium
  • Devil and Angel – Evil and Good
  • Props – Football & Make up – Gendered – Girls can’t like similar things to what boys like

Olympics Logo

8 Nov

In this task, we had to look at different articles about the Olympics 2012 London Logo, posting our notes and thoughts.

Logo = In my opinion isn’t very creative, quite bland and honestly don’t understand it. Just looks like shapes with the Olympic logo and ‘London’ on it. it is not something special or unique.

Lance Wyman – He says to give it a chance just like the Mexico98 logo, it might actually become bigger/famous later on. Comparing the two logos, the Mexico98 is much better, its interesting, different and grabs your attention. You wanna know what its for/why its designed like that etc.

Metro – The colours of the logo are ‘vomit inducing colours’. Mixed emotions in the comments, some seem to hate it but a couple seem to find it okay despite it looking like quite inappropriate. ‘The logo screams 1985s – the 80s had bad styling.’

Vivenne Westwood

7 Nov

Looking at a Vivienne Westwood Article about her and her work – My Notes

1981 – Set up her own line
Logos represent her – pink and gold representing feminine + royal

Logos = She works with graphics which feed off of fashion
She has her own vocabulary of symbols but only her customers will know what they mean.

Her labels/logos = represent herself, its her drawings that are now recognised as her label. Its unique and it is all her. This is what i like because it shows individuality.

Her brand = creativity/uniqueness

Japanese Subcultures

7 Nov

Japanese Subcultures – Hiroshi Narumi

This article is about the different youth subcultures in Japan and in Britain and how they are quite similar to each other. In Japan, after the war there were many subcultures that were formed especially in Tokyo, subcultures like Lolita, Gyaru, Boso-zoku and Ganguro. Boso-zoku was one of the subcultures that were very rebellious and wanted to shock the public by what they wore. They liked to put symobols on their clothing to do with politics and the military to further intimidate others around them. This is just like the subculture that was created in Britain, Punk Culture and this started off British fashion although Japanese fashion has had more influences on another countries than Britain has. Apart from Boso-zuku, the rest of the subcultures in Japan were a lot tamer, except these groups were not accepted because of how they were dressed and the statement their clothing made to the people.

Artist in a Marketplace

19 Oct

Looking at a article called Artist in a Marketplace talking to a Curator of Photographs – Charlotte Cotton

Charlotte Cotton became a curator of photographs at the V&A after just volunteering as she knew she wasn’t going to be able to get a job after taking her art history degree. She never took photos or was in photography but after volunteering her eyes opened to the access of art/photography and she became very much interested in it. Having taken a degree in art history, she loves looking at photography and how they belong to that history, “one of the things forgotten in institutional acceptance of photography is that photographers have always had to work out their own take on the ever shifting idea of what constitutes photographic practice. She carries on to say that being a photography his very independent, no one pays them to do their work.
She goes on to say that is is hard for photographers especially documentary photographers to make a living with a magazine publisher as many magazines will disappear because of the marker and others are cooking for specific things for their magazines and the public that follows them.
This i agree to some extent because main magazines out there are mainly about fashion, the top ones are to do with fashion, so there are many fashion photographers out there who make it more than other photographers. Galleries and magazine publications can be problematic due to the economy and social impact of the photographer/photographs even if they are amazing if they don’t have those factors its not going to go anywhere.

She says as a probationer doing your independent practice should always experiment when you are starting so you learn things about yourself and practice. You will learn what you do and don’t want to do rather than doing experiments years later, it is almost a waste of time.
This was a very interesting article to read especially being a photographer. The views cotton has on photography even though she is not a photographer herself it is intriguing and refreshing at the same time.

Controversies – Notes

18 Oct

Controversies  Article РMy Notes and Thoughts

1839 – Photography started officially.
Issues that cause controversies/legal matters = Politics, money, morality, sexuality or acknowledgement of the artist. Mainly everything that occurs in photography especially now, photojournalism/documentary photography for example.

Bill Gates – “Whoever controls images, controls minds” How? I don’t feel that photographs exactly control people, they don’t control peoples perceptions/opinions on them as everyone has a different opinion of that photograph.

*Prices are higher for a photograph that is not protected by copyright than for contemporary work.

Brooke Shields – Moth er let her be exploited at such a young age with oil and heavy make up – how could this have been allowed then? Would cause a lot of controversy nowadays. Although the court favored the photographer and said the photograph was not “sexually suggestive, pornographic, or provocative” I feel looking at this photography, it does suggest all these things, the way she is portrayed, the age that she is and the way she is posed screams everything they felt was not portrayed in the photograph.

Toscani – Although his photographs had nothing really to do with the Benetton Label, he had the guts to photograph issues that were happening in the world and he tried sending the message that he wanted. His images made a point and he found away to get them across even though it struck controversy in the end. Make people think about issues around the world and how wrong they are.